The Morris Project

Domaines Barons de Rothschild

Domaines Barons de Rothchild, the iconic French winemaker, was looking for a new format geared towards a younger American market. The goal was to reintroduce their premium portfolio with a disruptive twist, in a format easily reproduced by their importers.

The aim was to recreate the warmth one would encounter if having dinner at Chateau Lafite, a family meal in celebration of the harvest. The MP Shift collaboration styled a room full of visual prompts and playful take-aways including a family gallery and a custom-designed deck of playing cards.

Photos: Aaron Hutcherson