The Morris Project



In January 2018, Matthias Gloppe and chef Mailea Weger, previously of Gjusta & Gjelina, opened Echo in Paris’ Le Sentier district. Named after L.A.’s creative Echo Park neighborhood, and aiming to echo/pay tribute to the city’s new cuisine and lifestyle, it serves vibrant California-inspired dishes in a fun and casual setting.

The MP Shift designed whimsical branding that recalls L.A.’s lively urban visual culture and celebrates the concept’s name in the form of a vibrant wave.