The Morris Project


New York

New York’s first home to the new flower movement, il Fiorista is a multi-platform concept including a restaurant, boutique and workshop space. The il Fiorista team brought in the MP Shift to create a fresh perspective to highlight the abundant remedial and culinary usage of flowers.

Italian Futurism, the basis for the creative, was an avant-garde artistic and social movement that championed modernism, along with an admiration for speed, technology, youth, and rebellion. Artisans in Italy wanted to revitalize what they determined to be a static culture in the same way il Fiorista hopes to energize the flower movement.

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