The Morris Project

MIMI CHENG’S RESTAURANT

New York

A contemporary dumpling shop working with the freshest ingredients, Mimi Cheng’s approached The MP Shift to design a new labeling and packaging system to accommodate their booming “to go” business.
 
Inspired by the ubiquity of founding sisters Marian and Hannah Cheng, plus a mix of Taiwanese traditions and contemporary downtown culture, we designed a bright system that combines bold patterns and traditional green market references.

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