The Morris Project

THEORY WELLNESS

Massachusetts

Branding

A trailblazer, Theory Wellness brings together the traditional Californian knowledge of bud cultivation and a dialed scientific process to create an outstanding product defined by its highly focused craft.

For an update on branding we looked at Swiss pharmaceutical branding and traditional science sketches to highlight both design and science.


Interiors 

Inspired by this intersection, where Californian craft meets science, we looked to the aesthetic DNA that connects these two places. The interior design direction is rooted in Modernism, the empowering movement that arose from an era of far-reaching transformations.