AMA is part of The Collective, a co-living community designed to blur the line between home cooking and dining out. The restaurant creates a shared space where food becomes a catalyst for connection, conversation, and everyday rituals.

The creative direction centers on the idea of "happy baggage," the experiences, memories, and influences we collect through travel and share with others. This concept shaped a visual identity that celebrates cultural exchange, creating a brand that feels familiar, welcoming, and full of discovery.