CAPITAINE
NEW YORK
Capitaine is a European-inspired seafood tavern with the energy of New York City. Equally a neighborhood bar and destination restaurant, it brings together exceptional seafood, an approachable drinks program, and warm hospitality in a space designed for lively, everyday gathering.
A restrained black-and-white palette creates a timeless, nostalgic foundation for the identity, while a hand-drawn lobster resting inside a cocktail glass becomes the brand's signature graphic. Balancing humor with sophistication, the illustration creates an instantly recognizable symbol that captures Capitaine's playful take on classic seafood dining.
Brand Identity | Illustration | Merchandising | Signage