Field Trip partnered with The Morris Project to refresh its brand while building on the equity of its existing identity. The goal was to create a visual language that felt familiar, collectible, and full of character.

Vintage matchbooks became the foundation for the creative direction, inspiring a system of aged textures, bold graphics, and expressive typography. Centered around the Field Trip eye, the refreshed identity celebrates a nostalgic design language while giving the brand a more distinctive and memorable presence.