HEAP’S

NEW YORK

Heap’s delivers a mountain of memories for kids and adults alike. They offer delicious ice cream in a fun environment, creating moments of connection and community. They embrace the joy of ice cream, with a desire to make those around them feel good.

Illustrations of playful characters and retro typography extend the brand’s fun, nostalgic essence into merchandising, creating a functional and stylish touchpoint for customers to enjoy.

Brand Identity | Interior Design | Illustration | Packaging | Merchandising | Signage

Bright neon sign at Heap’s Ice Cream reflected on the window | The Morris Project" Select 86 more words to run Humanizer.

Vibrant window signage reflects a modern design with nostalgic roots

Heap's Ice Cream tubs with playful branding stacked in a vibrant display | The Morris Project
Team member wearing branded Heap’s tee and cap at shop entrance | The Morris Project
Triple scoop of ice cream in Heap’s branded cup, playful and inviting | The Morris Project
Playful mural of Heap's Ice Cream with whimsical characters on a green wall | The Morris Project
Stacks of Heap's Ice Cream cups in pastel green and cream tones | The Morris Project
Two cups of Heap’s Ice Cream with generous scoops and playful branding | The Morris Project
Heap’s Ice Cream paper bag with playful logo, held by a stylish customer | The Morris Project