ISABELA

NEW YORK

With Isabela, Michelin-starred chef Jose Ramirez brings the spirit of a European bar à vin to upstate New York, pairing world-class food and wine with a relaxed, approachable atmosphere.

Subtropical plants, central to Isabela's menu, became the foundation for the creative direction. Bold botanical graphics paired with photography create a visual language that celebrates the freshness, vibrancy, and unexpected ingredients that define the restaurant's point of view.

Brand Identity | Merchandising | Signage

Minimal Isabela business card with green botanical design on stone backdrop | The Morris Project
Isabela storefront signage on a green wall with soft natural shadows | The Morris Project
Isabela menu showcasing snacks, appetizers, mains, desserts, and drinks | The Morris Project
Ribbed glasses with lemon slices on green Isabela coasters | The Morris Project
Isabela branded matchboxes with vibrant yellow fruit illustration | The Morris Project
Vibrant green banana leaf on white backdrop, minimal design focus | The Morris Project
Minimal white paper bag with green fruit design and isabela logo | The Morris Project
Isabela street posters featuring organic textures and botanical designs | The Morris Project