Founded by Bobby Little and Chad Urban, this elevated catering company serves New York's film production industry with a focus on quality, reliability, and personality. The brand reflects the energy of a team that keeps demanding productions running from call time to wrap.

Inspired by the founders' references to streetwear, skate culture, and irreverent editorial design, the identity centers on a bold character that immediately captures attention. Paired with vibrant graphics, the visual system brings a sense of confidence, humor, and momentum to a category that often feels purely functional.