ROSSANA

VIRGINIA

Rossana is a mobile espresso bar bringing hand-crafted coffee and food to markets, festivals, and private events, built on freshness, sustainability, and an instinct for showing up wherever people gather.

To build a brand around that instinct, we looked to Joan Miró, an artist who spent his career disrupting the expected, turning toward the surreal to create work full of unlikely characters, wonder, and joy. His playful defiance of convention became the foundation for Rossana's identity: a brand designed to turn an everyday routine into a small, unexpected celebration.

Brand Identity | Illustration | Website | Merchandising | Signage

Rossana pastry bag with bold owl logo holding a fresh croissant | The Morris Project
Rossana white tee with playful graphic art in red, green, and black | The Morris Project
Rossana green bucket hat and white tee featuring colorful owl logo | The Morris Project
Rossana espresso cup under coffee machine with sleek black logo | The Morris Project
Rossana delivery van with playful graphic art and logo in bold colors | The Morris Project
Rossana coffee truck with playful red bird logo and colorful design | The Morris Project
Rossana iced latte held in front of vintage coffee truck with sleek branding | The Morris Project
Rossana coffee cup with playful bird, owl, and truck stickers on wood | The Morris Project
Rossana white paper bag with sleek logo and tagline 'Happy Little Routines' | The Morris Project
Rossana website on laptop showcasing coffee truck visuals and playful design | The Morris Project
Rossana illustrated social media designs featuring playful graphics | The Morris Project
Rossana white tote bag with green owl design on grass and daisies | The Morris Project