ROSSANA
VIRGINIA
Rossana is a mobile espresso bar bringing hand-crafted coffee and food to markets, festivals, and private events, built on freshness, sustainability, and an instinct for showing up wherever people gather.
To build a brand around that instinct, we looked to Joan Miró, an artist who spent his career disrupting the expected, turning toward the surreal to create work full of unlikely characters, wonder, and joy. His playful defiance of convention became the foundation for Rossana's identity: a brand designed to turn an everyday routine into a small, unexpected celebration.
Brand Identity | Illustration | Website | Merchandising | Signage