The Morris Project partnered with Pecking House to refresh the brand of one of New York's most celebrated fried chicken destinations. Known for bold Sichuan flavors, Michelin-level technique, and seasonal ingredients, the restaurant brings a thoughtful approach to a familiar category.

Building on the existing identity, the creative direction introduced expressive hand-drawn elements that reflect the originality and energy of the cuisine. The refreshed visual language creates a stronger, more distinctive presence while staying true to the character that made Pecking House a favorite.