VÄNNEST brings Sweden’s beloved pick-and-mix candy culture to New York City, offering more than 150 sweets from iconic Scandinavian brands like BUBS. Rooted in the tradition of Swedish sweet shops, the brand brings a joyful, modern energy to the experience of choosing and sharing candy.

A bright, playful identity captures that sense of delight, with custom lettering that appears to glow from within and a lively “V” that becomes the brand’s signature character. Balancing Scandinavian simplicity with playful charm, the visual system feels fresh, expressive, and unmistakably fun.