YASMINE
WASHINGTON D.C. Branding
Yasmine is a chef-driven kabab shop that brings the warmth, energy, and generosity of Beirut to the fast casual dining experience. The brand celebrates food as a shared ritual, creating a place that feels vibrant, welcoming, and full of character.
Looking to vintage Lebanese concert posters from the 1960s and 70s, the creative direction embraces bold typography, expressive color, and a spirit of creative freedom. This approach reimagines the visual language of fast casual, replacing convention with a brand that feels more human, memorable, and deeply connected to the culture that inspired it.
Brand Identity | Illustration | Merchandising | Signage