YASMINE

WASHINGTON D.C. Branding

Yasmine is a chef-driven kabab shop that brings the warmth, energy, and generosity of Beirut to the fast casual dining experience. The brand celebrates food as a shared ritual, creating a place that feels vibrant, welcoming, and full of character.

Looking to vintage Lebanese concert posters from the 1960s and 70s, the creative direction embraces bold typography, expressive color, and a spirit of creative freedom. This approach reimagines the visual language of fast casual, replacing convention with a brand that feels more human, memorable, and deeply connected to the culture that inspired it.

Brand Identity | Illustration | Merchandising | Signage

Vibrant patterned wrap paper with bold Yasmine branding | The Morris Project
Bold mural design featuring abstract profiles and Yasmine branding | The Morris Project
Close-up of a vibrant wrap with herbs, sauce, and pickled onions | The Morris Project
Colorful Yasmine pin and bold logo on green background | The Morris Project
Elegant black menu with bold typography and vibrant details | The Morris Project
Green tote bag with vibrant floral design and Yasmine branding | The Morris Project
Hands holding a black mug with bold Yasmine logo design | The Morris Project
Vibrant Middle Eastern feast with grilled meats, hummus, and salads | The Morris Project
Fresh falafel wrap with vibrant toppings on floral Yasmine paper | The Morris Project