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NAT'S ON BANK

NEW YORK

Natalie Freihon, the woman behind New York institution The Rat Radish, asked The Morris Project to design branding for her latest restaurant, Nats on Bank. We quickly found Natalie to be the ideal collaborator; her energy and celebration of creativity drove vibrant expression.⁠

Nats on Bank is a neighborhood favorite, a place in the West Village where people gather to celebrate the end of day, every day. Looking to embody Natalie and her irrepressible spirit, we decided on an Art Deco type, then played with an unconventional Dada format.


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