The first step in building a strong brand identity is creating a solid foundation. We spend time getting to know your vision, then refining your positioning, key missions and values. When you do this foundational work the story grows organically and cohesively.The positioning then informs the creative direction from which our team designs the graphic identity. This is a collaborate process, where the positioning & creative direction work as our guides.The Morris Project has developed a process that excels across both graphics & interiors; we look forward to working with you.