IL FIORISTA

NEW YORK

Il Fiorista explores the flavors, benefits, and traditions of cooking with flowers, creating a dining experience rooted in both wellness and seasonality.

Inspired by the movement and unconventional perspectives of Italian Futurism, the visual language celebrates the many ways flowers can be experienced, from the plate to everyday rituals. The result is a brand that feels vibrant, expressive, and distinctly its own.

Brand Identity | Illustration | Merchandising | Mural | Signage

Il Fiorista menu with watercolor accents displayed on a gold stand | The Morris Project
Animated logo with watercolor texture forming a balanced geometric design | The Morris Project
Elegant corner with wood paneling, abstract wall art, and fresh flowers | The Morris Project
Elegant dining space with abstract wall art and fresh floral accents | The Morris Project
Cream tote bag with colorful floral patterns and minimalist branding | The Morris Project
Il Fiorista logo with bold typography and a floral-inspired symbol | The Morris Project
Elegant storefront with illuminated interior and lush potted plants | The Morris Project
Colorful menu layouts with watercolor accents on a bold orange background | The Morris Project
Dining area with colorful abstract wall art and floral table accents | The Morris Project
Il Fiorista card displayed among vibrant red and yellow flowers | The Morris Project