A popular local in Ft. Greene was looking to raise its profile beyond the neighborhood. Through our exploration process we conceived The Asado Series, a MP Shift collaboration. For the past three years they’ve seen great success in partnering with top grill masters around the world in their enviable backyard.
The creative supporting the series was inspired by the Gaucho tradition of South America. The Morris Project continues to collaborate on chef curation with the team. Join us over the summer.