Tourists Motel partnered with The Morris Project to extend its existing brand into a new merchandise collection. The goal was to build on the character of the original identity while creating a visual system that felt fresh, cohesive, and uniquely its own.

A visit to the property became central to the creative direction. The surrounding trails, natural landscape, public art, and distinctive square windows inspired a new collection of graphics that deepened the brand's connection to place while expanding it across new touchpoints.